2011年1月13日星期四

brought AP Replica Hublot Big Bang Swiss Valjoux 7752 Chronograph Movement on track to success: introduction of the Royal Oak OFFSHORE

At Audemars Piguet, I have been lucky to have the ability to totally create the Communication department of the brand. There were no communication individuals within the organization! I was component of the STRATEGY 2000 that brought AP Replica Hublot Big Bang Swiss Valjoux 7752 Chronograph Movement on track to success: introduction of the Royal Oak OFFSHORE (1995), introduction of the new brand repositioning (1997) along with the new distribution concept with diverse AP boutiques around the world (1998). So, I have learned to remain really focused. In marketing, there is really a "magic" word: consistency.

Each stratum is associated with a symbolic material : the space-enveloping perforated leather is a reference to the racing driver's gloves, the rosewood a nod to the heritage of the brand, the brushed aluminium gives acontemporary touch, the replica Audemars Piguet Millenary Chronograph Watches polished stainless steel detailing is a reminder of the preciousness of watch and the wool and silk rugs make the atmosphere cosy. In the centre of the store, this arrangement is complemented by wraparound showcases made of rosewood, polished stainless steel and glass, supplemented by magnifying glasses to enable the visitor to appreciate the meticulous finishing of the exhibits.

Beyond is a leather and glass inlaid selling table with an integral digital clock, a mirror and a small recall display case for the spectacles. Technology and personalizationTo the left of the entrance, a touch screen tickles the curiosity and promotes an interactive relationship between the brand and its customers. A technological gem,replica Audemars Piguet MGF092 Watches allows the customer to choose a model, see a slideshow of archive material recapping the emblematic moments in the brand's history and gain direct access to the virtual 3600 Tag Heuer Museum. At the back of the shop, aligned with the deep ceiling groove, a stand-alone piece of furniture in perforated cream leather houses the very first set of TAG Heuer-branded communication tools.

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